Nicholas Giovinco


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What is Good Design? Dieter Rams Seems to Understand

Just saw this post on Blogg.  I wanted to share it.

I am impressed with the science and art of design.  When done right, it stimulates all the senses; overall, it just makes "sense".  All of us appreciate this, even on a subconscious level, but not everyone can create it.  These talented people are what can make or break an idea.

Dieter Rams: Less and More Interview from Gestalten on Vimeo.


"Good design should not dominate things; and not dominate people.  It should help you" --Dieter Rams

Rams' ten principales to "good design"

  1. is innovative
  2. makes a product useful
  3. is aesthetic
  4. makes a product understandable
  5. is unobtrusive
  6. is honest
  7. is long-lasting
  8. is thorough down to the last detail
  9. is environmentally friendly
  10. is as little design as possible

"The spectacular things are not important.  The unspectacular things will be important in the future" --Dieter Rams